The best influencer marketing starts palms down — giving without asking for anything back. In this week’s episode, Andrew is joined by Cody Wittick, Co-Founder and Managing Partner at Kynship, to discuss the ups and downs of 4x400's influencer marketing strategy with 31 Bits. “If you are serious about building influencer relationships that work, it’s going to have to be authentic, and it’s going to have to be real.”

Show Notes:
The episode where we discussed the original plan: https://open.spotify.com/episode/1cnFSBEukHdaRP4QtRvP1P?si=bddb82ce727d4710
Cody's Twitter Thread (And Account– DM Him!) https://twitter.com/cody_wittick/status/1420046506841710594?s=21
Kynship's Website: http://www.kynship.co/
Andrew's Twitter Account: http://www.twitter.com/andrewjfaris

The best influencer marketing starts palms down — giving without asking for anything back. In this week’s episode, Andrew is joined by Cody Wittick, Co-Founder and Managing Partner at Kynship, to discuss the ups and downs of 4x400's influencer marketing strategy with 31 Bits. “If you are serious about building influencer relationships that work, it’s going to have to be authentic, and it’s going to have to be real.” Show Notes: The episode where we discussed the original plan: https://open.spotify.com/episode/1cnFSBEukHdaRP4QtRvP1P?si=bddb82ce727d4710 Cody's Twitter Thread (And Account– DM Him!) https://twitter.com/cody_wittick/status/1420046506841710594?s=21 Kynship's Website: http://www.kynship.co/ Andrew's Twitter Account: http://www.twitter.com/andrewjfaris

Revisiting Our 31 Bits Influencer Marketing Strategy

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday &amp; Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor &amp; Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Business

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Share Revisiting Our 31 Bits Influencer Marketing Strategy

Sign up to save your podcasts

Revisiting Our 31 Bits Influencer Marketing Strategy

Revisiting Our 31 Bits Influencer Marketing Strategy

More shows like Ecommerce Playbook: Numbers, Struggles & Growth

The Foundr Podcast with Nathan Chan

Shopify Masters

eComFuel Podcast

Marketing School - Digital Marketing and Online Marketing Tips

The Martell Method w/ Dan Martell

Noah Kagan Presents

The Game with Alex Hormozi

My First Million

Huberman Lab

The Startup Ideas Podcast

Marketing Against The Grain

OPERATORS

Moneywise

The Andrew Faris Podcast

Marketing Operators