Sign up to save your podcasts
Or
Share Revolutionizing Brand Storytelling with Superplastic
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Revolutionizing Brand Storytelling with Superplastic
On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create innovative experiences. Jennifer also reflects on her career leading brands like Dapper Labs, Hoonigan, the NBA, and more.
About Jennifer van Dijk
Jennifer van Dijk is the CEO of Superplastic, a leading entertainment company renowned for transforming animated characters into engaging content, immersive experiences, and innovative products. With over 23 million social media followers and counting, Superplastic successfully monetizes across digital media, gaming, television, and experiential platforms. Jennifer excels in next-gen entertainment, seamlessly merging content and commerce through beloved intellectual properties, AI, and pioneering revenue streams. Before Superplastic, Jennifer was President of Dapper Labs North America, CEO of Hoonigan, and roles as EVP of Digital & Content Partnerships at Wasserman, Chief Strategy Officer for the LA Clippers, and VP of Team Marketing & Business Operations at the NBA.
From the Show
What brand has made Jennifer smile recently? Jennifer pointed to a recent Gap ad that represents a throwback to the brand's iconic OG ”dance ads.”
Connect with Jennifer on LinkedIn and learn more about Superplastic on their website and YouTube.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9494 ratings
On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create innovative experiences. Jennifer also reflects on her career leading brands like Dapper Labs, Hoonigan, the NBA, and more.
About Jennifer van Dijk
Jennifer van Dijk is the CEO of Superplastic, a leading entertainment company renowned for transforming animated characters into engaging content, immersive experiences, and innovative products. With over 23 million social media followers and counting, Superplastic successfully monetizes across digital media, gaming, television, and experiential platforms. Jennifer excels in next-gen entertainment, seamlessly merging content and commerce through beloved intellectual properties, AI, and pioneering revenue streams. Before Superplastic, Jennifer was President of Dapper Labs North America, CEO of Hoonigan, and roles as EVP of Digital & Content Partnerships at Wasserman, Chief Strategy Officer for the LA Clippers, and VP of Team Marketing & Business Operations at the NBA.
From the Show
What brand has made Jennifer smile recently? Jennifer pointed to a recent Gap ad that represents a throwback to the brand's iconic OG ”dance ads.”
Connect with Jennifer on LinkedIn and learn more about Superplastic on their website and YouTube.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like On Brand with Nick Westergaard
View all
HBR IdeaCast
1,858 Listeners
The Smart Passive Income Online Business and Blogging Podcast
3,447 Listeners
Social Media Marketing Podcast
1,440 Listeners
Why That Worked – Presented by StoryBrand.ai
1,925 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,260 Listeners
How I Built This with Guy Raz
30,265 Listeners
Masters of Scale
3,992 Listeners
The Peter Attia Drive
8,016 Listeners
The CMO Podcast
345 Listeners
Uncensored CMO
37 Listeners
The Prof G Pod with Scott Galloway
5,421 Listeners
Huberman Lab
28,585 Listeners
The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
500 Listeners
The Next Wave - AI and The Future of Technology
62 Listeners
AI Explored
85 Listeners