On Brand with Nick Westergaard

Revolutionizing Marketing Design with Amrita Mathur


Listen Later

Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went from being the first marketing hire to overseeing a 400% year-over-year growth strategy. We discussed all of this and more this week on the On Brand podcast.


About Michele Arnese

When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform, and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify, and Coinbase.


Episode Highlights

No product? No platform? No recurring revenue? That sounds like a story! “Before Superside, I had never worked for an early-stage startup.” But Amrita hit the ground running. During this time, her boss stressed, “I don’t care about revenue. I care about your velocity of learning.”

What did she tackle first? “First, I started with that question of what do we want to be when we grow up?” From there, she conducted over 50 qualitative interviews to get at their buyer personas, influencer personas, and the personas of those not likely to buy from the brand.

More media means more creative. Amrita and I talked a lot about the “volume and velocity” of marketing creative today. “It’s a tough market. You don’t just need good creative. You need great creative. Especially in the B2B space.”

So, what is Superside? Charting new territory in the space between open design marketplaces like Fiverr, freelancers, and traditional agencies, Amrita arrived at a unique phrase for their positioning, “CAAS—Creative As a Service. Even if someone doesn’t get it, it provides permission to explain.”

What brand has made Amrita smile recently? As a proud Canadian, she shared the innovative underwear brand Knix for their standout creative.

To learn more, connect with Amrita on LinkedIn and Twitter. And, of course, check out Superside!


As We Wrap …

  • Listen and subscribe at Apple PodcastsSpotifyAmazon/AudibleGoogle PlayStitcherTuneIniHeartYouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    On Brand with Nick WestergaardBy Nick Westergaard

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    94 ratings


    More shows like On Brand with Nick Westergaard

    View all
    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    1,861 Listeners

    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,453 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,440 Listeners

    Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

    Why That Worked – Presented by StoryBrand.ai

    1,927 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,259 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,236 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,990 Listeners

    The Peter Attia Drive by Peter Attia, MD

    The Peter Attia Drive

    7,996 Listeners

    The CMO Podcast by vYve & Jim Stengel

    The CMO Podcast

    345 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    37 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,427 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    28,580 Listeners

    The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

    The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

    505 Listeners

    The Next Wave - AI and The Future of Technology by Hubspot Media

    The Next Wave - AI and The Future of Technology

    63 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    84 Listeners