August 07, 2023

Rich Girl Roundup: How Do Targeted Ads Influence Our Spending?

20 minutes

One reader notes: Back in the 80s and 90s, marketing reached us via malls and television. But today, it's as easy as opening up your phone and having access to 1-click shipping. How has targeted marketing changed our approach to spending, and where can we draw the line?

Welcome back to #RichGirlRoundup, Money with Katie's weekly segment where Katie and MWK's Executive Producer Henah answer your burning money questions. Each month, we'll put out a call for questions on her Instagram (@moneywithkatie). New episodes every week.

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Mentioned in the Episode:

Federal Trade Commission's Brief on the Economics of Targeted Advertising: https://www.ftc.gov/system/files/documents/reports/brief-primer-economics-targeted-advertising/economic_issues_paper_-_economics_of_targeted_advertising.pdf

What is Influencer Marketing & How Does It Target Children? https://www.frontiersin.org/articles/10.3389/fpsyg.2019.02685/full

Instagram post on financial discipline: https://www.instagram.com/p/CukWobWR9pb/?img_index=1

Why I'm No Longer Listening to Influencer Suggestions: https://www.thegoodtrade.com/features/social-media-influencers-trust/

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