Episode 210 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193, 197 & 202)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the fourth and final chapter of our mini-series called the 'The Digital Deep Dive' (sponsored by LTF). Over the four chapters we've covered some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

Chapter 4 focusses on digital automation. We explore:

• What we mean by automation?
• Why automated tasks are so important for aesthetic clinics
• Why understanding your patients journey in your clinic is so important
• How automation creates consistency and removes the risk of human error
• How to connect your current CRM system to a 3rd party automation platform
• Creating triggers and work flows for a variety of automatic functions
• Automated phone calls and voice notes
• How much money automated taks can save your clinic
• Taking online bookings with deposits and why these are so vital for business
• Chatbots and how these can be used on your website to increase conversions
• Automating your social media scheduling (& how AI can even create posts for you)
• The difference between Whatsapp & Whatsapp Business
• The risk of damaging customer service and connection with your patients if automation isn't set up correctly

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