On this episode of The Ridiculously Amazing Insurance Podcast, Kelly is joined by her business partner and SEO extraordinaire Eddy Demelo.  Kelly and Eddy are co-founders of Agency Appeal, a brand and marketing consultant for insurance agencies. Agency Appeal prides itself in providing an avenue for their clients to determine and define their agency’s strengths and passions through a brand survey, which allows them to develop standard colors and styles in addition to the voice and tone to be used in their communications. Agency Appeal helps their clients articulate what makes them unique and fresh in the industry and then produces a brand guide that is completely tailored to that specific agency and can be used to ensure the brand alignment of every aspect of their communications.

Understanding the importance of web presence, Agency Appeal also focuses a significant amount of time and energy on SEO (search engine optimization) for their clients’ websites by crafting every word of content from scratch based on the brand tone and voice. Consequently, they believe strongly that their clients should own their websites, rather than leasing them (as some other vendors recommend). This allows their clients to quickly and easily make changes to their website or request that Agency Appeal do this maintenance.

In short, if you are looking for some help with the branding for your insurance agency, you should consider Agency Appeal for these 3 fantastic reasons:

• Their assistance in bringing you clarity on your agency’s brand identity through the development of a custom brand guide (See examples)
• The ease of creating all future marketing materials that stand out and align with your brand
• The opportunity to own your website outright

Be sure to join us for next month’s episode to hear Kelly and Dave’s discussion of the sales process!

Check out our brand new Agency Appeal website (https://www.agencyappeal.com/) as well as the main Agency Performance Partners website (https://www.agencyperformancepartners.com/) for more information about our exciting endeavors!