Telco companies and digital platforms need to step up to protect people from scams. 

That's the message from the New Zealand Banking Association as they roll out a new suite of their own protective measures. 

Chief Executive Roger Beaumont told Mike Hosking scammers prey on the vulnerable and cost New Zealanders billions every year. 

He says while it's not the Bank's problem, they're putting in safeguards to reduce the risk of it happening. 

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