The roofing industry today doesn’t even look like it did a few years ago.

In this conversation, Greta Bajrami Campoverde — COO & Co-Founder of Golden Group Roofing — shares what she’s seen building her company through it all. More talent is coming in. Tech, AI, and private equity are changing the game. And most companies are not ready. She breaks down how to attract (and keep) great people, why old-school leadership is failing, and what “brand” actually means (hint: it’s not your logo).

If you’re running your company the same way you always have, this is your wake-up call. The companies that win next aren’t the toughest… they’re the ones who adapt, lead, and build something real.

Learn more Greta and Golden Group Roofing: 
https://goldengrouproofing.com/
https://www.linkedin.com/in/greta-bajrami-970916140/

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Chapters:
00:00 What Is a Brand in Roofing?
03:43 Why Are More People Getting Into Roofing?
08:00 Is Roofing Recession-Proof or AI-Proof?
12:01 Why Do Roofing Companies Fail to Grow?
16:16 How Do New Roofing Companies Beat Established Competitors?
19:18 What Should a Roofing Company Brand Stand For?
25:23 Why Do Roofing Companies Lose Their Standards Over Time?
32:22 What Are the Biggest Problems in Roofing Operations?
40:00 How Do You Improve Customer Experience in Roofing?
49:46 Why Do Roofing Sales Reps Quit or Leave?
55:45 How Do You Make Sure Roofing Jobs Stay Profitable?
1:04:38 How Do You Build a Successful Roofing Company Long-Term?