Infinite Loops

Podcast Notes Check out the Episode Page and Show Notes

• Two make-or-break marketing questions
  • 1. How good is your product?
  • 2. How well are you selling it?
• Minority rule is where a small boycotting minority can change the consumption patterns of a much larger group by simply refusing to consume something
• If you want support, ask for advice – when you ask for an opinion, you turn on a person’s critic mode
• “The worst mistake you can make in a social setting is to appear not to understand the implicit rules of the game, like dress codes” – Rory Sutherland
• People use the ambiguity around a rule set to exclude other people 
• If you have subtle normative rules, it’s a nasty way of practicing exclusion
• “The objective of nearly all of woke speech is more or less compatible with anybody’s aspiration to be a civilized and decent human being. To be honest, a decent, reputable human being is generally a pretty woke human being.”- Rory Sutherland
• People stop making intelligent decisions about risks when they allow the regulatory rules to take the place of judgment – their reasoning: if it’s regulatorily approved, the blame will fall somewhere else

Read the full notes @ podcastnotes.org

Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:

• In-group vs. Out-group
• Fractal nature of behavioral science
• Pricing heuristics
• "Woke" persuasion
• Barbra Streisand effect, Canada, And a LOT more!

Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com