Infinite Loops

Podcast Notes Key Takeaways

• “The trouble with market research is that people don’t think what they feel, they don’t say what they think and they don’t do what they say” David Ogilvy
• The role of Marketing in Innovation
  • You need the marketing function along the product function to spread innovations
    • A huge part in spreading the use of vaccines was convincing people to change their behaviors and get vaccinated
    • The technology of Nespresso did not take off until it was popularized as a lifestyle brand by George Clooney
    • Steve Jobs was a great marketer
• In corporations, people often make decisions with the aim of avoiding blame
  • Quality of reasoning becomes more important than the outcome
• “Math can give us a lot of confidence in our own wrongness” – Rory Sutherland
• The way you frame a product totally changes consumers perception and behavior
• Great marketers know that tiny improvements can achieve tremendous results

Read the full notes @ podcastnotes.org

In this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss:

• The relationship between marketing and innovation.
• Human psychology and behavioral economics.
• The importance of framing.
• “Stated” preferences and “Revealed” preferences

Follow Rory on Twitter (https://twitter.com/rorysutherland) and check out his books here (https://www.amazon.com/Rory-Sutherland/e/B07L3WRSWM?ref_=dbs_p_ebk_r00_abau_000000)