Rory Sutherland shares mind-blowing insights on why the “boring” parts of life, like suburbia, YouTube tutorials, and everyday marketing that might actually be secretly brilliant.
In this sneak peek from the full podcast, Rory breaks down how psychology, perception, and creativity shape the way we value things, and why logic alone can’t explain what people really want.

Watch the full episode soon for more from Rory Sutherland on marketing, human behavior, and why the world runs on irrational ideas.

Subscribe for more conversations on psychology, business, and creativity.
Follow the podcast on Spotify & Apple Podcasts - coming soon!

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