To many dirtbag runners, the growth in high price fashion-forward running apparel and clothing is off-putting and even frustrating. Beneath the surface, this movement is thoughtful, runner-first and gaining traction becuase of the many benefits it brings to the current running movement.

Josh Rosenthal, Inky Steve, Sam Lohse, Mike Kratzer, and Simon Freeman (co-founder of Like the Wind) sat down in the Borderlands Podcast Studio at Paris Fashion Week to talk about the purpose of PFW and why its important for runners to pay attention to it.

You certianly don't have to, but if you're curious or care at all about what's happening with Running Apparel and Clothing, its a brilliant event. Its not for consumers though. It's a classic B2B event in random shops in the 3rd Arrondissement of Paris.

There is no central hub telling you what shop is where. You only know where to go if you know where to go. Some brands post on social while others want to be 'found' more organically.

It's all interesting. But also useful.

Presented by Kiprun.

----

1. Borderlands.cc | Podcast Network
2. Sign up: analog*Borderlands [new]letter
3. Wylder is now available on iOS + Android.
4. Salt Lake Foothills Trail Races | 30 May 2026