Cole Townsend is the voice behind Running Supply, one of the most respected newsletters in the running world — covering gear, apparel, and the culture that connects it all.

In this episode, we talk about:

• The creation and growth of Running Supply
• Cole’s background in running and the stories that shaped his approach
• Thoughts on key brands like Satisfy and Tracksmith
• The balance between product, performance, and identity
• Where the running industry is heading next

This is a conversation about running, storytelling, and the creative side of a sport that’s always evolving.

📌 Weekly ultra-trail podcasts: races, athletes, gear, brands, and stories from the running world.

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