Today, we will be talking about three steps to test a new list, building lead magnets. We're going to talk about how to do it fast. 

There's one thing that I see a lot of people doing is they try to get everything perfect. Everything set up correctly. All of the pieces connected. 

Here's a little fun fact for you. If that front-end lead magnet isn't doing that well, the stuff on the back of it doesn't matter. 

Things like the thank you page that has a little offer in it. It's the bump you have that's there on your checkout process.

It could be an upsell, and you want to build out your welcome sequence before you test your lead magnet.

What happens here is you do all that work and then come to find out the lead magnet didn't do as good as you thought. And now all that other stuff you built doesn't matter because no one sees it.