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What You Need To Know About Choosing Social Platforms

I've been asked a lot of questions about what platforms to focus your energy and how to leverage them to your benefit. Here are a few answers to some of those questions, and I hope they help you on your journey to creating a successful brand! 

What Platforms Should You Focus Your Efforts On? 

It's common for people to look at what's trending and see what everyone is gravitating towards. Instead, I recommend answering a couple of questions. 

#1 Use Keywords to Find Proof Your Niche is Being Searched For

Identify where your market is hanging out and consuming content. Start by going to Google and typing in a short keyword from your niche. From there, try the same process using some long-tail keywords. Find out if there content being created. 

From there, you can head over to Ubersuggest and let it tell you what other content is being created using the same or similar keywords. You'll also be able to find websites that successfully implement those keywords and see what type of content is doing well for them and what channels they are leveraging. 

The goal here is to be able to identify the best platform you should start with based on your keywords and what the competition is doing. 

#2 What Platform Are You Confident With and Can Show Up Consistently 

You should never bank on one traffic source. I would focus your efforts on Google Traffic, Pinterest, and Youtube. They are evergreen types of traffic, and you can create an asset, which will be beneficial for years to come. 

Note: On one of our brands, we discovered a post that we created ten months ago that is now starting to take off. It's getting over 2,000 page views every single month now. It takes some time, but it pays off. We identified that there was traffic on Google for that topic, so we wrote about it, and it's now paying off, which is awesome. We can leverage that piece of content to monetize, which is great. So you just need to get started now. 

The perfect formula would take your Youtube video and imbed it into your blog post and create an entire blog post around the content.  

The most important number to worry about is how many people visit your website. Views are not money in your bank account. 

The goal is to plant