Today we're going to talk about five mistakes people make when creating their email lists and how to avoid them. Email marketing doesn't have to be complicated, and I'm here to share some ways to help make it easier. Let's get right to it! 

I actually just sent out an email to my list, letting them know that we're focusing on email marketing for the next few weeks. It's been very useful for my businesses and has worked for me for over fifteen years.

Over the years, I've followed the email marketing formula that has worked well for me. There are a few common mistakes that people make when they're implementing email marketing, and we're going to talk about how to avoid those to successfully grow your email list.  

Start With a Lead Magnet 

To start, you need an effective lead magnet, landing page, and a place to collect your emails, such as ConvertKit. Next, you'll need to figure out how to get people to your landing page and what to send to your email list each week. You'll change up your lead magnets as you go, and your product offerings change. However, to start, you need to have a good understanding of the basics before getting started.