Welcome, I’m so glad you’re here! Today on the show, we’re going to talk about the word failure, what it really means, and how you can get unstuck when you’re feeling down or ready to give up. I’ve seen first-hand that this is a massive problem for people who are starting a business. When they try something, and it feels like it’s not working out the way they had planned, or they’re having a hard time learning a process, it can be easy to give up. I know how difficult it can be when you’re feeling out of your comfort zone, and it can be easy to start to self-sabotage.

You need to get out of that mindset and be ready to learn from your failures and mistakes. With 2021 right around the corner, I wanted to address this issue head-on and bring it to your attention. I want to teach you the tools you need to learn how to fail forward and avoid getting stuck in the process. As a society, we’ve labeled failure as a bad thing. However, that doesn’t mean you’re still not in the game, ready to move forward and try again. In my eyes, the only way you can fail is by giving up or giving in when things get hard or don’t go as planned. This conversation might just be exactly what you need to get yourself fired up and inspire you to move forward. 

I wanted to add a shameless plug here about our coffee crew. We meet virtually every Monday, Wednesday, and Friday morning eastern time. We talk a lot about building our brands, but we also cover topics like how to stay motivated, stay committed, go after the life you desire and have worked so hard for, and get unstuck and get over the barriers that you face. I hope you’ll feel inspired too, and if you want to join us and spend time with some really cool people who are helping each other stay motivated, head over to takeactioncrew.com. It’s completely free, and we’d love to have you!

How to Learn From Your Failures 

We always use the word failure in a negative light, but what does it really mean? To me, it means that you tried something, and when it didn’t go as planned, you decide to give up and move on without trying again. If you’re not done and take time to learn from your “failure,” you didn’t actually fail. I like to use the word lesson instead of failure because you’re learning when something didn’t go as planned. 

As an example, let’s say you go through my Digital Product FastTrack Workshop, you follow the instructions exactly, and you only end up making two sales. If you feel like giving up, I’m going to blow the whistle and call a timeout.

Instead, look at the positives. Number one, you have a digital asset that you can sell as long as you want. You just might not have the right audience. You also learned throughout the entire process, and you made something that your audience wants and needs. You’ve also been through the process, so when you’re ready to go through it again, you can with another product. So at the end of all that, did you fail? Or can you look at how far you came and what you’re capable of accomplishing? The next time you see something in your market that would be a good digital product, you know how to do it, and you’ll be ready to try again.

There is no such thing as failure in my book until you stop trying altogether. You’re either on the sidelines or in the game; there is no in-between. If something didn’t work out, take time to review what you did, what could have gone better, and how you can improve for the next time. Your “failures” happen for a reason. It’ll help you to dig a little deeper and ask questions about why things happ