Today, I am going to share with you a brand new lead magnet test result using cold traffic, and it's converting at 80%. I have to go back a little bit. It was converting at 80%, and it dropped a little bit. I think when I went over the numbers with Chris Shaffer the other day, it's converting now at like 77%. 

It went down a little bit, but right out of the gate, the first hundred people who opted in it were 80%, 80%, which is unheard of. If you're creating a lead magnet to capture emails of people interested in your market, you should look for a 25% conversion rate on that lead magnet email. 

If you're looking at open rates for at 20%, 25% conversion means that you're starting to hit the Mark. If you get anything above that, you've hit the Mark. And now we've had some of our students inside of brand creators Academy. We've had some ourselves that are getting 35, 38, and 42. Those are great numbers.