Does your team, family, or friend group have a cheesy catchphrase? It should. Here’s why.

---

Daniel Coyle is on the show all week sharing essential lessons from his latest book, “The Culture Playbook,” which is available for purchase here.

To get a behind-the-scenes look at this show, sign up for our newsletter on LinkedIn. And to listen to hundreds of audio summaries written and read by leading nonfiction authors, download the Next Big Idea app.

Learn more about your ad choices. Visit megaphone.fm/adchoices