It’s a new year and a new Nik: shorter episodes, thinking about bringing on a new co-host, and going over what’s underrated and overrated. The real, honest, scary truth? Your top of the funnel efforts (like FB ad campaigns) may actually be a waste of money if they’re not converting the way you’d like them to. 

Plus, Nik recommends running a product incrementality test to see if programmatic display ads have any effects—and TBH, they might not. How should you change your landing pages and website to optimize? 

And, creator agencies are trending. Is this bye bye for PR agencies? 

Instant turns browsers into buyers by supercharging your retention marketing.

Learn from Instant at instant.one/podcast

Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

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