Nik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss. 

First, Meta Ads’ new policies are affecting telemedicine and health advertising on their platforms, including hair loss solutions, SSRIs, and even certain male medications. How is this going to affect the older generation who lean into Facebook for information on what to buy? Brands seem to be getting around it by being just that: a brand. With name recognition, upper funnel attention may actually be a way to get around these policies. 

Plus, Nik has a secret for subscription-based brands: landing pages. The goal is to minimize the number of clicks users have to go through. Jumping through hoops to get a subscription? That’s not fun. Test your landing pages and see how the journey can be tighter. 

And, Nik talks about relationships. What’s the relationship like between you and your repeat customers? Are you providing them with just a product, or do you add on experiences and education?  

Instant turns browsers into buyers by supercharging your retention marketing.

Learn from Instant at instant.one/limited

Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

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Twitter: https://www.twitter.com/mrsharma