
Sign up to save your podcasts
Or


Nik’s advocating for YOU to work with influencers.
It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that could include your brand and your products. There are influencers with an already existing loyal fanbase, where there’s a good chance they’ll be interested in your brand.
Nik shares how he finds the influencers to work with: he starts with TikTok and YouTube. The key? Find smaller vloggers or someone similar. They’re storytellers, used to speaking to the camera, and are the most natural when it comes to uploading.
Plus, what’s a good price to offer or negotiate? Like most questions, it depends on factors like follower size, engagement, etc. How do you reach an agreement?
And, how can CPG brands differentiate themselves from their competitors? Innovation, distribution, and technology are all factors.
Instant turns browsers into buyers by supercharging your retention marketing.
Learn from Instant at instant.one/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
By Nik Sharma4.9
148148 ratings
Nik’s advocating for YOU to work with influencers.
It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that could include your brand and your products. There are influencers with an already existing loyal fanbase, where there’s a good chance they’ll be interested in your brand.
Nik shares how he finds the influencers to work with: he starts with TikTok and YouTube. The key? Find smaller vloggers or someone similar. They’re storytellers, used to speaking to the camera, and are the most natural when it comes to uploading.
Plus, what’s a good price to offer or negotiate? Like most questions, it depends on factors like follower size, engagement, etc. How do you reach an agreement?
And, how can CPG brands differentiate themselves from their competitors? Innovation, distribution, and technology are all factors.
Instant turns browsers into buyers by supercharging your retention marketing.
Learn from Instant at instant.one/limited
Don’t forget to check out Nik’s helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma

16,174 Listeners

576 Listeners

378 Listeners

30,233 Listeners

1,268 Listeners

2,221 Listeners

3,992 Listeners

4,471 Listeners

2,660 Listeners

250 Listeners

211 Listeners

359 Listeners

49 Listeners

651 Listeners

257 Listeners