Nik’s continuing his discussion of the most underutilized aspect in DTC marketing: landing pages. 

Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. Then, it’s time to position what you’re selling. How do you avoid saying something generic? Should you test headlines on Meta Ads? Does my copy have to actually be good? All of these things matter before you hit publish. 

Plus, how does social proof play a role in your landing page? Nik shares an example of a brand who’s leveraging UGC and Instagram comments right on their front page. 

And, it’s best to explain and educate your intended audience right off the bat. Things like supplements, food, etc. should all have ingredients listed. A brand story is also a way to inform your audience about exactly what (and who) you are. 

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