Nik gets real about what it takes to build a brand that actually works in 2025. 

The so-called “meta decline” isn’t killing ads, but bad creative and weak messaging are. 

The brands winning today? They know how to turn customers into clients, build community, and create content that people actually care about.

Is a $2,500 budget enough? If you use it wisely, yes. Plus, learn how to crack organic growth before spending a dime on ads and spot product-market fit problems before they sink you. 

And, Nik explains why whitelisting still crushes, how to test landing pages without wasting money, and what founder-led content should really look like.

If you’re looking to scale (or even stop burning cash), this is the episode for you. 

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter

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