What if the real key for CPG brands right now isn’t ads or influencers…but mastering TikTok Shop before everyone else catches up?

Nik sits down with Zain Ali of Zainith Agency to break down how he’s helping 20+ consumer brands scale through social shopping, and why TikTok Shop has become the fastest growth channel in the entire industry.

Zain shares the real data on hit rates, how the TikTok algorithm actually learns, and why the brands winning today aren’t the ones with the best creative, but the ones flooding the platform with volume.

They get into:

-Why TikTok Shop is a pure momentum game (and how to trigger it)

-What makes a product truly “TikTok native”

-The sampling + affiliate strategy behind every seven-figure shop

-How TikTok virality boosts Amazon ranks and retail sell-through

This episode is for any founder who wants to win on TikTok Shop, beat competitors to the algorithm, and turn social shopping into a multi-channel growth engine.

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