Most brands treat Q1 like a slow season, but it’s actually one of the best windows to test new channels while CPMs are down and competition is quieter.

In this solo episode, Nik breaks down the smartest growth levers to focus on right now, starting with internal creators: the content “assembly line” that makes every channel faster, cheaper, and more effective. He explains why this role is a force multiplier for paid and organic, how it tightens your creative feedback loop, and why more brands should stop outsourcing everything to agencies.

Nik also dives into how to approach YouTube sponsorships and evergreen creator partnerships, why creator integrations can compound over time, and how to think about TikTok Shop, affiliates, and LIVE. 

And, what’s the most underrated tactic for building “secondary presence?” You may already be doing it. If you’re trying to scale beyond Meta and Google (and want to build a stronger middle-of-funnel that drives conversion long after the ad spend) this episode is for you.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply.

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