Most founders think launching a brand is about logos, packaging, and a Shopify theme. But the ACTUAL hard part? Figuring out why anyone should buy in the first place.

In this solo episode, Nik breaks down the bootstrapped zero-to-one playbook for getting a brand off the ground without wasting money on the wrong agencies, bloated tech stacks, or unnecessary complexity.

He walks through the real sequence that matters, starting with finding your wedge in a crowded category, then moving into website strategy, landing pages, tech stack, email and SMS, and more.

Nik explains how to think about each part of the business in a lean, practical way so you can move faster, learn faster, and avoid expensive mistakes early.

If you’re starting a brand from scratch - or trying to figure out why your early setup still feels messier and slower than it should - this episode is for you.

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What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.
Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience:

Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma.

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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik: Twitter: https://www.twitter.com/mrsharma