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S16 E3: The Enjoyable Path Is Better Than the Effective One (Katy Milkman)
How do you make change fun? By bundling an arduous task (exercising) with an enjoyable one (binge-watching lowbrow TV).
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Have you heard about our book boxes? Every quarter, we’ll send you the season’s two best books of the season as chosen by our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink. You’ll also get access to our app, VIP invitations to live events, and other member benefits. To subscribe, go to nextbigideaclub.com and use code IMMORTALITY for 10% off.
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By Next Big Idea Club
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How do you make change fun? By bundling an arduous task (exercising) with an enjoyable one (binge-watching lowbrow TV).
---
Have you heard about our book boxes? Every quarter, we’ll send you the season’s two best books of the season as chosen by our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink. You’ll also get access to our app, VIP invitations to live events, and other member benefits. To subscribe, go to nextbigideaclub.com and use code IMMORTALITY for 10% off.
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