The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on.

Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of the biggest shifts in commerce right now: why Reddit has quietly become the most influential product research layer on the internet…and how brands are massively underutilizing it.

Vinay breaks down how the platform went from “memes and karma” to a high-intent decision engine where real purchase decisions happen daily. They explore how AI has actually increased the value of human conversation, why Reddit threads are now baked into everything from Google results to AI recommendations, and what that means for the future of marketing.

They also dive into the biggest mistake brands make on Reddit: showing up like a brand. 

If you’re a brand trying to win in a world flooded with AI-generated content, this episode is your guide to tapping into the last truly human corner of the internet.

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Want more DTC advice? Check out the⁠⁠ Limited Supply YouTube page⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

Check out the Nik’s ⁠⁠⁠DTC newsletter⁠⁠⁠

Follow Nik on Twitter:⁠⁠⁠ https://www.twitter.com/mrsharma⁠

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Connect with Vinay on LinkedIn: https://www.linkedin.com/in/vinay-sridhar/

Learn more about Reddit Pro: https://nik.co/reddit-pro

Explore Reddit Dynamic Product Ads: https://nik.co/dpa