A billion-dollar ad budget sounds like it solves everything. It doesn't.

Nik shares a recent experience he had sitting in on a CMO offsite for one of the largest consumer brands in the world, expecting the conversation to be light-years beyond anything a $10M or $50M brand deals with. Instead, he found the exact same problems: slow creative production, personalization that doesn't scale, and attribution that never tells the full story.

In this solo episode, Nik breaks down why more resources at a big company often means more dependencies, not more speed, and uses the "telephone game" as the perfect analogy for what happens when a single test has to pass through strategy, brand, legal, and five other teams before it ever runs.

He also gets into:

If you've ever wondered why growth feels harder the bigger your team gets, this episode is for you!

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Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform.

By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social.

The result: more control, better reach, and TV spend that can actually be tied back to business results.

Learn more at tatari.tv/limitedsupply.

Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts.

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