Episode Summary

Hey, friends! It’s Michelle Lynne, and today on Design for the Creative Mind, I’m thrilled to introduce you to someone truly special—Krystal Reinhard, the CEO and principal designer of Old Soul Design Studio. Krystal and I go way back, connecting through my Interior Design Business Bakery, and we've had the joy of meeting in person several times. In this episode, we dive into Krystal's design-build journey, her unique aesthetic, and how her experiences have shaped her thriving business.

Krystal’s business, Old Soul Design Studio, operates as a full-service design-build firm with a showroom in downtown West Chester, Pennsylvania. She shares how the firm has evolved over the years, shifting from a seven-day-a-week showroom to a more strategic hybrid model that accommodates both public and private spaces. It’s fascinating to hear how she balances a robust portfolio of renovation projects, furnishings, and showroom management with a committed focus on transparency and client education.

We also talk about how her European heritage, coupled with her cross-country experiences, influences her design style. Krystal’s aesthetic beautifully marries West Coast Mediterranean vibes with the timeless charm of East Coast architecture. And yes, that passion for blending styles is a nod to her “old soul” nature—something people have called her since she was young.

A big highlight of this episode is learning about the intentional way Krystal handles the design-to-build process. She explains why design comes first, followed by construction planning, which allows for better budget transparency and project execution. Her emphasis on creating a high-touch, tailored client experience stands out in an industry often riddled with miscommunications and unexpected costs.

We also dive into her personal journey. Krystal shares how her upbringing as a first-generation American and her background in fine arts and education shaped her approach to design. She reflects on the challenges of being a woman on construction sites, the lessons learned from working with both great and not-so-great contractors, and how she’s built a team of craftspeople she trusts deeply.

This conversation is brimming with insights—whether you're a homeowner planning a renovation, a designer building your business, or just someone who loves hearing about design journeys, you’re going to love this episode!

Key Takeaways from Our Conversation

• Krystal’s Unique Aesthetic: From California’s Spanish-Mediterranean influences to the colonial charm of Pennsylvania, her work celebrates diverse architectural styles.
• The Design-Build Approach: Krystal walks us through her process of designing first, focusing on client needs, and then creating realistic construction budgets, ensuring a smooth and transparent experience.
• Empowering Women in the Industry: Krystal shares how she’s navigated construction sites with confidence and mentors her team to do the same.
• The Story Behind Old Soul: A reflection of her love for timeless design, cultural influences, and a belief in having "been here before."

You’re going to leave this episode inspired by Krystal’s passion and practical wisdom. Tune in and let us know what resonated most with you!

 

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