<p>Today, we're continuing our deep dive into decision-making with a few big ideas from Eric Johnson, director of the Center for Decision Sciences at Columbia Business School and author of "The Elements of Choice: Why the Way We Decide Matters."</p>

Today, we're continuing our deep dive into decision-making with a few big ideas from Eric Johnson, director of the Center for Decision Sciences at Columbia Business School and author of "The Elements of Choice: Why the Way We Decide Matters."

S27 E2: "The Elements of Choice: Why the Way We Decide Matters" by Eric Johnson

What if engaging with great ideas could become one of your daily habits? What if some of the best tips for living better and working smarter were served up with your morning coffee, a hit of motivation guaranteed to start your day right? That’s the idea behind The Next Big Idea Daily. We work with hundreds of non-fiction authors — experts in productivity, creativity, leadership, communication, and other fields. They distill their big ideas into bite-sized chunks, and we offer you one each morning.



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What if engaging with great ideas could become one of your daily habits? What if some of the best tips for living better and working smarter were served up with your morning coffee, a hit of motivation guaranteed to start your day right? That’s the idea behind The Next Big Idea Daily. We work with hundreds of non-fiction authors — experts in productivity, creativity, leadership, communication, and other fields. They distill their big ideas into bite-sized chunks, and we offer you one each morning. For ad inquiries, please reach out to: Network+NBID@yapmedia.com

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S27 E2: "The Elements of Choice: Why the Way We Decide Matters" by Eric Johnson

S27 E2: "The Elements of Choice: Why the Way We Decide Matters" by Eric Johnson

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