A successful brand is far more than just a logo, it’s how your customers truly feel about your business. In this episode, brand expert Kevin Keenan explains how strong branding can help you to achieve phenomenal growth, create a tribe of loyal customers and become the ultimate referral tool in the marketplace.  

YOU WILL LEARN:

·     Why branding goes wrong.

·     How the right branding adds huge value to your business.

·     How to begin creating your own brand.

MENTIONED IN THIS EPISODE:

Brand lexicon sample template

Leadership Conference

deadreckoning.ie

“On the Road,” by Jack Kerouac

NOTEWORTHY QUOTES FROM THIS EPISODE:

“A brand is not a logo.” – Kevin Keenan  

“Marketing is like asking for a date. Your brand is the reason they say yes.” – Kevin Keenan  

“The brand creates a more meaningful, longer relationship with the customer.” – Kevin Keenan  

“If you have your brand whittled down to something simple, it's easy for someone else to pass it on – it's a tool for referral.” – Kevin Keenan 

“Start with the audience: What do they want? What is the benefit to that audience?” – Kevin Keenan  

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