A lot of us find it hard to draw the boundaries between what we should share online as a business, vs. how much of our personal lives we should share in the name of being authentic and building a personal connection. Both Olivia and I come at this from different perspectives; Olivia has one Instagram account for her business and personal content, but has a strong boundary of what personal stuff to share. Whereas I have two Instagram accounts and go more personal on my personal one... We discuss this, plus whether you should split out your business if you have two different target audiences too.