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Hey, hey! Welcome back to The Designed for the Creative Mind podcast. I'm Michelle Lynne, and y’all are in for a treat today. I sat down with the incredibly talented Bekah Hernandez, the founder and principal of Rebekah  Nicole Interiors here in the Dallas-Fort Worth area—and this conversation is such a gem, especially if you're in the early years of growing your interior design business.

Bekah launched her firm in the middle of the 2020 pandemic (yes, that 2020!) and has grown it into a soulful, elevated brand known for furnishings and cosmetic updates—no major renos here. She’s built her business around what brings her joy, and she’s proof that you can do design your way and still build something thriving and profitable.

What we cover in this episode:

• How Bekah went from studying in Australia to building her dream design firm in Texas

• Why she chose to specialize in furnishings and styling (and how it's brought her the most joy)

• The difference between cosmetic updates vs. full-scale renovations—and how she's made it work

• How she built a business model around a la carte and virtual services to stay profitable year-round

• Her approach to building a lean, supportive team (hint: she found some folks from this very podcast!)

• Tips for using smaller projects as both “paid marketing” and portfolio builders

• How she trusts her intuition to make smart business decisions

Bekah is living proof that you can build a design business on your own terms. Whether you’re just starting out or looking to pivot into a more joy-filled business model, I know you're going to take away so many gems from this one.

Podcast Website and Resources:

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