March 17, 2025

S3 Ep.171 Advantage of Identity Marketing with Veronica Romney

49 minutes

Welcome back to the podcast designed for the creative mind! Today, we’re diving into the world of marketing—but not in the way you might expect. If marketing has ever felt salesy, sleazy, or just overwhelming, this conversation is for you. I’m joined by Veronica Romney, a certified master marketer, keynote speaker, podcast host, and author with over 17 years of experience shaping marketing strategies for some of the biggest brands.

Her book, Identity Marketing, completely shifts the way we think about attracting the right clients and customers. Instead of just selling, we’re talking about connecting—deeply—with who your audience is and who they want to become.

What We Cover in This Episode:

Veronica’s journey into marketing (spoiler: she thought she’d be in finance!)

Why so many business owners, especially creatives, resist marketing

The ethical way to persuade and attract the right clients

How identity marketing makes people feel deeply connected to a brand (even enough to be buried in it—yes, really!)

Why your customers don’t just want to buy something; they want to be something

How interior designers (and all business owners) can use this to stand out and serve their clients in a bigger way

The power of designing spaces—and brands—that align with identity

Veronica completely redefines marketing, and trust me, it’s a game-changer. If you’ve struggled with feeling like you have to “sell” yourself, this conversation will help you see marketing in a whole new light.

Podcast Website and Resources:

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Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business.

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