Hey there, welcome back to the podcast designed for creative minds and interior designers like you. You’re already a pro at creating stunning spaces, but let’s talk about your Instagram. If your content isn’t attracting the right clients and turning them into paying customers, we’ve got a problem.

That’s why I’m so excited to bring on Angelyn Harrell today. She’s the co-owner of Next Chapter Social, a marketing agency that helps business owners grow through organic social media strategies. With 30 years of marketing experience—both as an entrepreneur and in big corporate—Angelyn knows exactly how to cut through the noise and help you build a social media presence that actually generates leads.

In this episode, she shares a step-by-step strategy for creating content that positions you as the go-to expert, attracts your dream clients, and most importantly, converts followers into real business. If you’re tired of posting pretty pictures with no results, grab a notebook—this episode will change the game for you.

Angelyn’s background in marketing: From golf retail and travel consulting to running her own marketing agency, Angelyn shares how her career path shaped her social media expertise.

Why designers need a content strategy: It’s not enough to post pretty photos—Angelyn explains how to move followers down the funnel from fans to paying clients.

Finding your differentiating factor: Whether it’s a signature style, a niche service, or your unique business process, Angelyn breaks down why being specific helps you attract the right clients.

The 3 content buckets every designer needs:

Personal (10%): Share behind-the-scenes moments or personal interests to build trust and connection.

Work (30%): Showcase what you do, who you do it for, and how people can hire you.

Value (60%): Educate, inspire, and entertain your audience through your expertise.

Why consistency beats virality: Angela emphasizes that you don’t need to go viral—you need conversions. She shares why consistent, strategic content attracts and converts ideal clients.

If you’ve been posting pretty pictures without seeing real business results, it’s time to rethink your social strategy. Angelyn's practical advice gives you the tools to attract the right clients, build trust, and turn your followers into paying customers.

Want more insights? Connect with Angelyn Harrell and her team at Next Chapter Social to learn how they can help you grow your business through organic social media strategies.

Thanks for tuning in, and I’ll catch you next week with more strategies to help you grow your creative business.

Podcast Website and Resources:

Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery  

Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business.

Stay in touch with Michelle

Instagram: https://www.instagram.com/designedforthecreativemind/ 

Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad 

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

A Podcast Launch Bestie production