In this week's episode, Alicia speaks to Ettitude Founder and CEO, Phoebe Yu, about managing rapid growth, the benefits of a direct to consumer model, and knowing your numbers.

Ettitude is an organic bamboo bedding, bath and sleepwear company. 

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Enormous thanks to our partner AusIndustry's Entrepreneurs’ Programme at https://business.gov.au/ep

• Host @aliciasteviestephenson

• Guest @ettitudestore

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