Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano.

In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics? 

Bryan also uncorks the secrets of scaling Nood from $0 to $60 million in less than two years. How did doubling down on TikTok pay dividends for the nascent company? And what are the platforms Bryan swears by? 

Plus, stay tuned as he and Nik field questions from the audience and unpack the virtues of being more methodical, balancing your ROAS and MER, and avoiding TikTok ad fatigue. 

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00:01:07 - Nood’s Journey to $60 Million

00:02:29 - TikTok Spending Strategy for Success

00:04:26 - Using Different Attribution Models in Marketing

00:09:11 - Diversifying Channels: TikTok vs. Meta

00:12:25 - Understanding Media Consumption for Effective Advertising

00:14:46 - Avoid Wasting Money on Clicks

00:18:45 - Building a Resilient Brand with Press

00:20:27 - Optimizing In-Store Sales with Budget

00:25:21 - Optimizing Tech Stack for Brand Success

00:28:19 - Landing Page Testing Platform Recommendations

00:29:40 - Audience Q&A Session

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

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Follow Bryan: 

LinkedIn: https://www.linkedin.com/in/bryancano/

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali