When solo spa owners have a fully booked business, it feels like everything is going right.  When time is finite and money is maxed, what's the solution? Find out how I’ve leveraged her businesses to make more money and how these spa-specific sales tactics can help you too. 

Listen to this episode of Spa Business Mastery to hear my 3 proven sales strategies to help leverage your current success and *gasp* maybe even not have to work so hard. 

But be warned, you may not like what you hear!

🔔 Hit subscribe to hear about upcoming spa business topics!

🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business

🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist

♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

One of the things that we constantly hear from our clients and the spa industry as a whole is that they haven’t started creating Reels because it feels super complicated. They're already so overwhelmed with everything else in their business - so they don’t do it at all. 

This is a “reel” shame (lol) because Instagram has been favoring Reels in the algorithm since they launched this video feature in 2020. We’ve seen firsthand how much reach and engagement Reels get with our med spa clients and our own coaching & marketing business. 

Plus…they’re actually kinda fun to make! And when was the last time you had fun with spa marketing, right?  

In this episode of the Spa Business Mastery podcast, you’ll find out the answers to these questions…

Spa Business Coaching Support

🔔 Hit subscribe to hear about upcoming spa business topics!

🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business

🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist

♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

I was a desperate spa owner flailing in the transition from solo to team... discovering the hard way just how expensive, chaotic and leadership-challenging reality it was building a team. I was broke, exhausted and knew something needed to change.

This episode shares three key points that I wish I had known before transitioning from a solo business to building a team and a few tips about how to avoid these same spa entrepreneurial pitfalls.

"Having a team is expensive, but it is totally fixable with guidance and direction to be a better, more efficient, and sane spa owner!"

In this episode, you'll learn:

1.  What are the expenses to consider when transitioning from solo to team?

2. Why is payroll so expensive the first year of bringing on an employee?

3. What spa business systems should be in place before hiring a team?

4. How can spa owners improve their leadership skills for managing a team?

Resources:

Spa Business Coaching Support - https://www.kirstenfoss.com/vip-days

🔔 Hit subscribe to hear about upcoming spa business topics!

🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com

🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021

♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

Need a shot of organizational & content inspo for your spa marketing? Listen along with Kirsten Foss & Delia Taylor, an expert in Digital Marketing with over 25 years in the spa industry, as they guide spa owners in creating a quarterly strategy for social media marketing.

Together, this spa business duo will provide you with a plan for spa-specific content for April/May/June, including a goal-setting process, post creation ideas, batching recommendations, and focusing on key services and products. Steal their marketing strategy system to create stronger, more intentional social media content and repurpose it across multiple platforms! It’s literally a mini-marketing workshop, so hit save and grab a pen!

In this episode, you will learn the following:

1. Discover how to create an effective Q2 social media marketing plan with their FREE Monthly Marketing Strategy Doc

2. Understand why batching your content creation is essential for getting monthly marketing done & dusted

3. Learn the keys to setting and achieving spa marketing goals for seasonality, niching, team pivots

Download or copy the FREE Monthly Marketing Strategy Doc here: 

Make sure to be ready to take notes on this marketing podcast, Spa Owner!

🔔 Hit subscribe to hear about upcoming spa business topics!

🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com

🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021

♥️ Loved this episode? Leave us a comment and let us know what Spa topics you want to hear next!

When spa owners are faced with the prospect of giving a raise, they need a compelling compensation system that encourages staff performance and career growth, while ensuring the business stays profitable. Does this sound like a pipe dream, dear Spa Owner?

In this video, you will learn:

1. How can spa owners create a compensation structure that benefits both the business and their team?

2. What are the advantages of a performance-based pay structure for spas?

3. How can spa owners ensure their team is motivated and engaged by their compensation system?

🔔 Hit subscribe to hear about upcoming spa business topics!

🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com

🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021

♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

Is your current website not performing well and suspect you missed something the last time it was built? 😰What exactly IS it missing?

You’ve come to the right place because in this podcast you’ll learn why your website home page is SO critical as well as hear our take on successful spa copywriting, Home Page strategies, and best practices.

📝 Spa owners, get ready to take notes! This spa marketing podcast is not one you want to miss.

🔔 Subscribe for More Spa Business Tips - https://www.kirstenfoss.com/2021-newsletter-optin

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business - https://kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks - https://www.youtube.com/c/KirstenFoss

🖊️ Download Kirsten’s Free “Feel Good Spa Sales” Checklist - https://www.kirstenfoss.com/sales-system-optin-2021

Employee vs. independent contractor: which should you be using as your spa biz model? Lets break it down in today's episode of Spa Business Mastery!  

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🔔 Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-news...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss

🖊️ Download Kirsten’s Checklist:  -- https://www.kirstenfoss.com/sales-sys...

Should your spa team ALSO be your social media managers? Here's what potential roadblocks you'll hit (and how to work around them to see real results!) 

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🔔 Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-news... 

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com 

🎧 Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss 

🖊️ Download Kirsten’s Checklist:  -- https://www.kirstenfoss.com/sales-sys...

If you keep spinning your wheels, you’ll find yourself stuck in the service grind– and the consequences of that are extreme burnout, a standstill on business growth, and, at worst, a deep disillusionment about whether or not this was the right career path for you.

Here’s two steps on how spa owners get out of the treatment room (and into full-time spa leadership).

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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin

Visit Kirsten’s Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com

Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss

Download Kirsten’s Checklist:  -- https://www.kirstenfoss.com/sales-system-optin-2021

Let's kick your spa's marketing into the next gear thanks to our new 2023 planner system!

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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin

Visit Kirsten’s Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com

Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss

Download Kirsten’s Checklist:  -- https://www.kirstenfoss.com/sales-system-optin-2021