In this episode of Take-Away with Sam Oches, Sam talks with Cassie Ghaffar and Sandy Nguyen, the cofounders of the Houston based fast casual Saigon Hustle. The concept just scored $1 million from Savory Fund as part of that firm’s Million Dollar Restaurant Launch and was recognized for its innovative Vietnamese flavors served in a drive-thru format. The business partners joined the podcast to talk about the million-dollar investment, why they wanted to open a drive thru featuring Vietnamese flavors, and what the potential could be for a brand like this.

 

In this conversation, you’ll find out why:

• Sometimes you just need to throw yourselves into the deep end to learn how to swim
• A concept that’s just a little out of the ordinary is better positioned to scale
• If you’ve got a big idea and you’re not sure how it will resonate in the market, try it out in a ghost kitchen
• You shouldn’t underestimate the American palate, just consider how you’re selling to them
• The time is now for global food concepts to scale from coast to coast
• Hard work pays off

 

Have feedback or ideas for Take-Away? Email Sam at [email protected].