On this episode of The Law Deals Podcast, Ed Alexander sits down with Steve Fretzin, one of the legal industry’s most sought-after business development coaches. With over 17 years of experience helping attorneys build sustainable practices, Steve shares how “sales-free selling” can transform the way lawyers engage with clients, by focusing on relationships, diagnosis before prescription, and non-pushy, process-driven methods.

The conversation covers everything from overcoming imposter syndrome to creating scalable systems that increase both profitability and the future salability of a practice. Steve also dives into insights from his interviews with top rainmakers, the mindset shifts lawyers need to take control of their careers, and what it really takes to move from being the practice to building a firm. Whether you’re looking to grow your book or prepare your practice for transition, this is an episode not to miss.

Find more from Steve Fretzin:

https://fretzin.com/

https://www.linkedin.com/in/stevefretzin/