October 09, 2024

Sales: How to Find Winter Work

14 minutes

Look ahead at your schedule: do you have enough winter work lined up to get you through the colder months ahead? For the time between snow storms, there are certain kinds of work that can keep crews working. In this episode, Marty Grunder shares the kinds of work they're looking for at Grunder Landscaping Co. and what they're doing to find more jobs for December - February.

With winter often viewed negatively, Marty explains how to shift that narrative, emphasizing the importance of proactive planning year-round. He discusses strategies for identifying viable services, setting achievable goals, and networking with top clients to uncover unsolicited project opportunities. Listeners will learn about a significant winter project involving a massive retainer wall at Grunder Landscaping Co. and how seeking winter work can not only maintain revenue but also attract and retain employees. Tune in to discover how to change perceptions and embrace winter work as a valuable opportunity!

In This Episode:

Check out Ryan Hawk’s Learning Leader podcast to hear Kat Cole

Winter work attracts employees, and maintains revenue, but has a lot of misinformation and negativity around it

Should be a priority year-round

Identify the services you can offer, set goals

A Grunder winter project - massive retainer wall

Network with your top clients, offer unsolicited projects

Set a good leadership example by seeking winter work yourself

Change the narrative around winter work - no negativity!

Recapping key takeaways

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The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

Resources:

Learning Leader Podcast #476

Virtual Sales Bootcamp

Grunder Landscaping Fall 2024 Field Trips

GROW! 2025 Feb 25-27, Columbus OH

The Grow Group

Grunder Landscaping

Marty Grunder LinkedIn

Stihl

...more