Welcome to the Gym Marketing Made Simple Podcast. I'm Blake Ruff, joined by the brilliant Sherman Merricks, and we're your hosts on this exciting journey through the dynamic world of gym marketing.

This show is not about complex marketing jargon or wasting your hard-earned dollars. Instead, we're here to bring you the tried-and-true strategies that work for boutique fitness gyms – those strategies that boost your lead flow and, more importantly, skyrocket your revenue.

Today's episode is about empowering you to navigate sales without needing a marketing degree. We're tackling a crucial aspect – objection handling. We all face objections during intros, phone calls, or other interactions. Sales don't have to be a scary unknown; we're breaking it down for you.

So buckle up, get ready to take notes, and let's simplify your gym marketing journey.

00:01 Sales and objection handling in the fitness industry.

2:24 Sales techniques for fitness services

8:13 Overcoming common sales objections in the fitness industry

12:47 Sales techniques for gym owners

17:36 Improving sales skills in the fitness industry.

21:19 Sales techniques and objection handling in a fitness marketing setting