Remarkable Results Radio Podcast

Sales Strategies for Service Advisors and Client Service Reps [CC 114]


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Understand the financial benefits of effective training for  Service Advisors and Customer Service Reps and the importance of networking and collaboration.
November 9 - 10, 2024 in Detroit/Novi, MI
Learn more at serviceadvisortraining.com
  • Leigh Anne Best, Might Auto Pro, Medina, OH, trainer and co-founder of Brakes for Breasts
  • Bill Hill, Might Auto Pro, Medina, OH, trainer and coach Maverick Shop Owners
  • Laura Frank, former shop owner, trainer and co-founder of Brakes for Breasts
  • Gerry Frank, former shop owner, trainer and coach for Maverick Shop Owners

  • Show Notes
    • Watch Full Video Episode
    • Importance of Owner Participation (00:03:00)
    • Carm emphasizes the need for shop owners to participate in training alongside their customer service representatives. Networking Benefits (00:04:22)
    • The significance of networking among attendees at the training event for shared learning experiences.
    • Experience of the Trainers (00:05:34)
    • Highlighting the extensive experience of the trainers and their practical knowledge in customer service.
    • Financial Implications of Training (00:06:04)
    • Discussion on the financial benefits of effective customer service and training for shop owners.
    • Technician to Service Advisor Success Story (00:09:01)
    • Bill shares a success story of a technician who transitioned to a service advisor role and excelled.
    • Transparency in Business Practices (00:12:00)
    • Jerry talks about the importance of transparency and ethical practices in customer service.
    • Hiring for Customer Service (00:14:20)
    • Discussion on effective hiring practices for customer service representatives based on personality traits.
    • Upcoming Live Training Event (00:16:34)
    • Announcement of the live service advisor training event scheduled for November 9th and 10th in Detroit.
    • Building Customer Relationships (00:20:22)
    • Emphasizes the importance of educating customers about their vehicle issues for better service.
    • Importance of Follow-up (00:21:20)
    • Highlights the significance of following up with customers to encourage repeat visits.
    • Training for All Staff (00:21:51)
    • Stresses that training should include anyone who interacts with customers, not just CSRs.
    • Tracking Phone Call Success (00:22:31)
    • Discusses the importance of tracking opportunity calls to measure conversion rates effectively.
    • Utilizing Technology for Improvement (00:23:33)
    • Mentions the benefits of using technology to analyze customer interactions and improve service.
    • Identifying Underlying Problems (00:24:52)
    • Explores how phone answering issues can be mistaken for marketing problems.
    • Adapting to Change in Business (00:26:06)
    • Encourages business owners to evolve with industry changes and invest in staff training.
    • Challenges in Leadership (00:27:19)
    • Discusses difficulties in communicating effectively with staff and the importance of peer learning.The Value of Training (00:31:53)
      Argues that investing in training can sustain or even improve business revenue.
    • Setting Staff Up for Success (00:33:27)
    • Emphasizes the responsibility of leaders to properly train staff for their roles.
    • Motivation for Collaboration (00:34:23)
    • Explains the drive behind the coaches to organize training sessions for struggling clients.
    • Helping Others Succeed (00:35:50)
    • Emphasis on the joy of witnessing others' success and mentorship in the industry.
    • Overcoming Training Paralysis (00:36:27)
    • Addressing confusion in training and providing guidance to help shop owners move forward.
    • Value of Training (00:41:49)
    • Discussion on the impact of trained salespeople on business success and owner satisfaction.

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      Remarkable Results Radio PodcastBy Carm Capriotto, AAP

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