On this week in sales we’ll be looking at: 

* Salesforce learning from Microsoft’s AI mistakes

* How selling is way different in Japan

* Victor pulling off the first ever, sales presentation within a presentation at Outbound 2021

And much more! 

News:

How Salesforce Learned From Microsoft’s Mistakes to Dominate in AI

one of the biggest pieces in Salesforce’s growth story is talked about the least, both in earnings reports and otherwise. Salesforce built Einstein, the company’s sales and productivity artificial intelligence (AI) bot, by studying ethical AI after Microsoft’s (NASDAQ:MSFT) AI bot Tay infamously adopted offensive behavior in 2016.

Put simply, Salesforce currently has the edge in sales intelligence AI because it beat Microsoft and other major players to the punch by several years in providing low-code sales AI solutions. Further, Salesforce’s massive market share and impressive customer retention (typically above 90%) make it harder for competitors to catch up now that they’re behind.

This time-to-market argument is especially true for software-as-a-service (SaaS) companies like Salesforce, because switching costs tend to be high compared to other industries.

 Salesforce’s client base is a major benefit in training Einstein to be smarter, build more use cases, and increase customer value. The more data that AI has to learn from, the faster it will improve and make more predictions. 

https://www.fool.com/investing/2021/06/22/how-salesforce-learned-from-microsoft-mistakes-ai/

Introhive raises $100M to automate customer relationship management

Introhive, a software-as-a-service (SaaS) customer relationship management (CRM) automation platform, today announced that it raised $100 million in a series C funding round led by equity firm PSG. 

Includes CRM software, marketing automation, and business intelligence technologies, syncs and enriches information from email (including email signatures) and other business systems and spotlights, scores, and maps “who knows who” across a business network in dashboards and regular digests.

https://venturebeat.com/2021/06/16/introhive-raises-100m-to-automate-customer-relationship-management/

Common Sales Approaches In Japan

I am going to make incredibly broad, general statements here, but in my experience, they are true for many salespeople in Japan. How do I know this? We have been teaching sales training here since 1963

* Asking for the order is typically avoided. Saying “no” is culturally taboo, so the best way to avoid having to say it or to hear it is to save everyone’s face and leave the outcome deliberately vague.

* When the seller meets any resistance from the buyer, often the first reflex is to drop the price by 20%. Western sales managers would be apoplectic if this was the default objection-handling mechanism. Here, defending your price, through explaining the value, is thrown overboard and simple price point reductions are the preferred lever.