Sally Murfet (I: @inspireagaus) is a farmers' daughter with red dirt running through her veins. With more than 20 years' experience working on-farm and with agribusiness companies, she has an innate understanding of what makes ag businesses tick, from the paddock to the boardroom.

She learnt early in her career that bosses who don't value people, spend an unreasonable amount of time managing performance or problematic behaviour. She will tell you that a good boss lights a fire inside people, not under them. Sally has an unshakeable belief that people power agriculture. She's committed to supporting the agri sector to build better, stronger and more profitable businesses through its people.

Don't forget to send us an email if you know of a story that we should tell at [email protected]

*Become a Patreon Partner* - https://patreon.com/generationag

Find us here: Instagram: @generation.ag

Twitter: @generation_ag

Website: www.generationag.com.au