Sam Fryer (L:@sam-fryer-a67419174) is an enthusiastic and energetic individual with a wide experience in the Australian beef industry, from the gulf of Australia, Northern Territory to Southern Queensland. Growing up on a family cattle property in North Queensland, established a strong connection to the beef industry and life on the land.

With a passion for the beef industry and wanting to learn from leaders in the industry. Sam is currently working to help producers get a better insight into their business through the management and analysis of their data.

While constantly looking to improve personally and professionally. Sam was a participant in the pilot Advancing Beef Leader program, Queensland finalist of the NAB and CCA Rising Champions Initiative and is also studying a Bachelor of Agribusiness at UNE majoring in marketing and management.

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