30 Minutes to President's Club | No-Nonsense Sales

Say This to Start Discovery Calls with Instant Credibility | Jen Allen-Knuth | Ep. 306 (Sell)

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Enterprise sellers: this one’s a masterclass in leading high-impact discovery. Jen Allen-Knuth shares how to uncover deal-driving problems, guide calls with precision, and win executive trust with better prep and positioning.


🎙 ACTIONABLE TAKEAWAYS:

  • Use ChatGPT to explain your prospect’s business “like I’m 10” for clarity and messaging insight.

  • Beat your prospect to the punch with a hypothesis to steer discovery toward winnable problems.

  • Mirror high-level goals and “before state” language to make case studies resonate more deeply.

  • Size the “status quo” problem by auditing lost pipeline, then use it to build urgency and buy-in.

    JEN’S PATH TO PRESIDENT’S CLUB:

    Founder @ Demand Gen
    Head of Growth @ Lavender
    Chief Evangelist @ Challenger
    Enterprise Sales Director @ Challenger


    RESOURCES DISCUSSED:

    • Join our weekly newsletter

    • Things you can steal

    • Save $50 on any 30MPC course with code “PODCAST”

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