Built To Grow Fitness Business

Scalable Semi-Private Training


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Every gym client would like to get personal training. But not everyone can afford it.

Most gyms solve this by offering small group training – one coach, multiple clients, the same workout. Easy, isn’t it? But, although this might look good on paper, when clients realize they’re following the same routine as everyone else, the value of the offer starts to fade. 

It’s in human nature (or ego if you will) to want something tailored specifically for you. Gym clients are no different – they don’t like generic workouts.

That’s why Tim turned to semi-private training. It’s a scalable model where a coach manages up to six clients at once, but each client follows a program customized to their abilities, goals, and experience level. However, keeping track of six individualized programs at once can be quite a challenge. 

If only there were a tool that could free coaches from getting buried in clipboards, scrambling to modify workouts while clients wait…

The Semi Private Pro app is exactly that tool. It eliminates manual programming. It also displays each client’s personalized plan on a screen and allows coaches to focus on coaching instead of adjusting workouts on the fly.

This way training feels personal, runs smoothly, and offers both – the efficiency of small group training and the customization of personal training.

Tim and Zach initially built the Semi Private Pro software for their own gym. But now, there are 40+ gyms using it to scale without sacrificing quality. 

Tune in for this episode as Tim and Zach break down why semi-private training, done right, is the way to simplify your training and keep clients longer.

Let’s dive in!

Key Takeaways: 

  • Intro (00:00)
  • Why traditional programming methods fail in gyms (02:30)
  • The origin story of Semi Private Pro (06:10)
  • How client perception affects coaching value (12:00)
  • Automating programming for efficiency and growth (20:45)
  • Gamification and data tracking (27:30)
  • Why most gym software isn’t designed for semi-private training (34:00)
  • Semi Private Pro gives gym owners a competitive edge (38:10)
  • Final thoughts (39:50)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten

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